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Atlanta

Cashew Company

SONNY DIGITAL

SONNY DIGITAL

Cashew Co

Photo: Diwang Valdez

Photo: Diwang Valdez

Interview: Bobby Finch

When did you first get interested into making music?

I have been into to music since I was real young. I didn’t like playing sports or video games, so creating music was my hobby and I was good at it, even back then.

How would you describe your sound?

I would say I make “trap sounding” beats that are hood with hard- hitting bass. But I can make other types of music as well like pop records or club music. I know my lane, but I also know that I can create different music too.

Who were some of your favorite producers coming up?

Drumma Boy, Shawty Redd, Dr. Dre...

Who are some of your favorite artists to work with?

Everybody! They all have been cool.

Where do you get your inspiration?

Before I make beats, I either watch movies or listen to music by other producers. I listen to a lot of different kinds of music. It’s one of the two, but nothing specific. The most important thing for me is to go into the studio with a clear mind.

What is the hardest part of the business?

Since I have a record label now, I would say breaking a new artist.

What is your goal as a producer?

I got some plans mapped out for some things I want to do. But I don’t want to have a huge buzz and then fall off. I would rather take my time and make boss moves that span decades versus days. Right now I’m really into putting projects together.

How has Atlanta influenced your music?

Well, I have always been a fan of the music Jeezy and Shawty Redd made together, and I grew up in Atlanta. So the music I heard growing up definitely had some impact, but the music and beats I create are in me.